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Marketing communication literature review

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Literature Review Online Marketing scholarly papers introduce literature review in their study to discuss the relevant issues by pursuing secondary research. The section introduces the facts what have already been researched in order to well support the proposed topic of th. The present study is going to analyse the importance of online marketing and its impact on the improvements of sales. However, the research attempts to identify the need to introduce online market. It is also going to discuss how marketing has a huge impact in attracting customers and thereby developing the context of any business organization. Various researches have been pursued on the relevance of online marketing and its impact on sales.
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Integrated Marketing Communication: A Literature Review

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Literature Review On Digital Marketing Free Essays

Please join StudyMode to read the full document. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Marketing Literature Review This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing -related abstracts from over journals both academic and trade are reviewed by JM staff.
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Examples List on Marketing Literature Reviews

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Asked by Wiki User. A literature review is a summary of research that has been conducted in the past on a certain subject of interest. The purpose of the literature review is to discover the gaps in literature. The literature review helps to form the theoretical basis of the research.
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