Published on May 8, by Shona McCombes. Revised on June 19, A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.
5 best marketing case study examples
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Patanjali Ayurved came into the FMCG market and flourished nearly instantly with the help of their brilliant marketing strategy and brand positioning. Having catered to the old reliance of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal and won over the Indian hearts and minds. In this case study, we shall deal with Patanjali and its marketing strategy. As you read further you will learn about its marketing mix, competitors, campaigns, advertisement strategy, and to top it all off, understand Patanjali with a SWOT analysis. This case study has been written with the help of the research done by our Virtual Interns team. Founded in by Acharya Balkrishna and yoga guru Baba Ramdev. Patanjali undoubtedly had a range of products under its brand, but being a new evolving brand it had a good number of competitors.
5 keys to crafting a killer marketing case study
Case studies are an incredibly effective form of marketing that you can use to help promote your product. Case studies take existing customers and explore how they utilize your product to help them achieve their business goals. Case studies can help you plan marketing strategy effectively, be used as a form of analysis, or as a sales tool to inspire potential customers.